Working with Unltd Ecommerce we were given the brief to create a contemporary spin on a classic sweet shop logo.  Using the classic stripey sweet shop pattern as part of the branding materials we used a subtle, brown colour scheme to give that authentic old school sweet shop feel.  We created a bespoke text block for the word Sweets which gives a real feel of the classic sweet shops of the 50’s.  This is all brought together with the more modern “and more” area which really brings the logo together as a modern classic.