The logo is a significant part of a brand’s identity and is considered to be the face of a company. A customer comes across your logo even before they actually buy anything from you. Your logo is your marketing agent working 24/7. In light of these facts it’s clear that a logo must be designed with utmost care, as a poorly designed logo can turn away customers from you and wreak havoc on your branding efforts.
Many businesses make the mistake of going for the cheapest designer and wrongly assume that anyone can design a logo within just a few minutes.
Professionally designed logos
Below are some reasons why a professionally designed logo is important for your business:
Uniqueness: Most of the newbie designers try to copy other successful logos and this has created a problem for the graphic design industry as a whole. Template based logos have become a common sight across all industries. Now a days newbie designers just take a template, modify it and claim the credit for this “new” logo. They don’t realize that by using a ready made template they are undermining the quality and effectiveness of a logo. Almost all experienced logo designers agree that a logo needs to be unique in order to stand out from the crowd. And this has been one of the fundamental principles of logo design over centuries.
These templates are used by hundreds of thousands of other logo designers and as a result a logo designed upon such a template tends to be similar to thousands of other logos. A professional logo designer understands this and never uses this methodology in designing a logo. Professionally designed logos are far superior to these copycat template based logos.
McDonald’s Logo: Professionally designed
Thought Process involved: A professional logo designer carefully studies a business and the target audience before putting pen to paper (or mouse to screen). He tries to get a feel of the customers mind as this is the only way to make a logo appealing to the target audience.
Professionally designed logos have a complete thought process which takes into account various factors. Designers start with a customer brief which gets all of the main information from the client. After this initial step extensive research is conducted to gain an insight into the companies design preferences, competition and business as a whole. The professional designer comes up with some basic design concepts and once a client has chosen a concept, the designer starts working on the chosen logo concept.
Due to the detailed thought process involved there are few chances of mistake as at each and every step there are ample opportunities for revision and interests of all stake holders are taken into account.
Quality: Experienced logo designers are very sensitive to the quality of their work and are known for not compromising with quality. But for high quality you must be ready to pay a price as most of the professional designers have no lack of work and they are not going to design logos for £10-20.
Professional designers understand that a logo is going to be used on Stationary, Billboards, Sponsored events, Product packaging etc. and they design a logo which will be easy to reproduce with the same quality.
From the above points it’s clear that a professionally designed logo is very important for brand promotion and without this few can achieve success. So, it’s worth paying for the services of a professional logo designer and in the end your investment will be rewarded in the form of a successful brand image. You can see this on the latest brand we have created for Safety Net Direct, a large company who do embroidery Essex. The brand is very strong and has given their new website a very professional and trust worthy feel.